LG OLED TVs start at $999 for the 48-inch C4; the 65-inch C4 runs $1,799 and the 77-inch hits $2,499. Amazon, Best Buy, and Costco regularly discount LG OLEDs by $200–$500 around Black Friday and CES.
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About LG OLED TV
Popular models: LG C4 OLED 55-inch ($1,299), LG C4 65-inch ($1,799), LG G4 65-inch ($2,299, brighter), and LG Z4 8K 77-inch ($4,999, ultra premium).
Best deal: The LG C3 (prior year) drops to $799–$999 for 55-inch when the C4 launches — the OLED panel is the same generation and picture quality is virtually identical for most content.
Premium pick: The LG G4 ($2,299 for 65-inch) uses a Micro Lens Array panel that is 30% brighter than the C4 — the best OLED for rooms with significant ambient light.
Where to Buy LG OLED TV
Amazon, Best Buy, Costco, LG.com, Sam's Club The comparison above covers the major retailers so you can review options before buying.
Frequently Asked Questions
Is LG OLED worth the price over QLED?
In dark rooms, absolutely — OLED's infinite contrast ratio and perfect blacks create a depth that no LED/QLED display can match. In bright rooms, a high-nit QLED may look better.
Does LG OLED have burn-in risk?
Modern LG OLEDs have pixel refresher cycles and logo detection that minimize burn-in risk for normal TV use; static video game HUDs pose a slight risk with extreme use.
Is the LG C4 good for gaming?
Yes — 0.1ms response time, 144Hz, 4 HDMI 2.1 ports, G-Sync Compatible, and FreeSync Premium make the C4 the best TV for PS5, Xbox Series X, and PC gaming.
What's the difference between LG C4 and G4?
The G4 uses an MLA (Micro Lens Array) panel that is 30–60% brighter than the C4 — better HDR highlights and better bright-room performance, at $500+ more.