Smart TVs with Roku, Fire TV, or Google TV built in start at $179 for 43-inch models; premium 75-inch 4K versions run $600–$1,500. Amazon Fire TV and Roku TVs from TCL and Hisense offer the best value.
About our pricing: Cheapzix compares retailer listings when available. We include Amazon (which Google Shopping leaves out), Best Buy, Walmart, Target and more. Prices and availability can change by retailer. Read our affiliate disclosure. Always verify details on the retailer site before buying.
About Smart TV
Popular models: TCL 43S455 Roku TV ($229), Amazon Fire TV Omni 55-inch ($399), Hisense A6 Series 50-inch ($279), and Samsung 65-inch TU690T Crystal UHD ($529).
Best deal: TCL's Roku-powered S-Series regularly hits $229–$279 for a 55-inch during Amazon and Walmart sales — the best combination of smart OS and picture quality under $300.
Premium pick: The 75-inch Sony X90L (Google TV, $1,299) combines excellent processing, full-array local dimming, and the clean Google TV interface in a flagship package.
Where to Buy Smart TV
Amazon, Walmart, Best Buy, Costco, Target The comparison above covers the major retailers so you can review options before buying.
Frequently Asked Questions
Which smart TV OS is best — Roku, Fire TV, or Google TV?
Roku has the cleanest interface with the widest app support; Google TV is best if you're in the Google ecosystem; Fire TV integrates tightly with Alexa and Prime Video.
Do smart TVs have ads?
Most budget Roku and Fire TVs display ads on the home screen; Samsung and LG also show ads but offer settings to reduce them.
Can I add apps to any smart TV?
Yes, though app availability varies by platform — Roku and Fire TV have the largest libraries; older smart TV platforms like Vizio SmartCast have fewer options.
Should I get a 4K smart TV or 1080p?
4K is the standard now and costs barely more than 1080p above 43 inches — always choose 4K unless you're buying a very small screen.