Fitbit trackers range from $69 for the Inspire 3 to $299 for the Fitbit Sense 2. Amazon, Best Buy, and Target all carry the full lineup with periodic 20–30% discounts.
How this comparison works: Cheapzix compares retailer listings when available. Prices, availability, shipping, taxes, bundles, and refurbished options can change by retailer. Affiliate disclosure — we earn a small commission when you buy through our links, at no extra cost to you. Always verify details on the retailer site before buying.
About Fitbit
Popular models: Fitbit Inspire 3 ($99, slim tracker), Fitbit Charge 6 ($159, GPS + Google apps), Fitbit Versa 4 ($199, smartwatch hybrid), Fitbit Sense 2 ($249, stress + ECG).
Best deal: The Fitbit Charge 6 regularly drops to $119–$129 during Amazon sales — it includes built-in GPS, Google Maps, and Google Wallet at a strong mid-range price.
Premium pick: The Fitbit Sense 2 ($249) adds an EDA stress sensor and ECG app for users who want comprehensive health tracking beyond steps and heart rate.
Where to Buy Fitbit
Amazon, Best Buy, Target, Walmart, Fitbit.com The comparison above covers the major retailers so you can review options before buying.
Frequently Asked Questions
Does Fitbit require a subscription?
Basic features are free; Fitbit Premium ($9.99/month or $79.99/year) unlocks advanced health insights, guided workouts, and sleep analysis.
How accurate is Fitbit step counting?
Fitbit devices are generally accurate within 5–10% for step counts; wrist-based heart rate monitoring is reliable for steady-state activities.
Is Fitbit compatible with iPhone?
Yes — the Fitbit app works on both iOS and Android, though Google Wallet and Google Maps features require Android for full functionality.
How long does Fitbit battery last?
The Inspire 3 lasts up to 10 days; the Charge 6 lasts about 7 days; the Sense 2 lasts 6+ days — all significantly longer than most smartwatches.