iPhone 15 Prices Compared
iPhone 15 starts at $699 (128GB) since the iPhone 16 launch; the iPhone 15 Plus is $799. Apple, carrier trade-in deals, and Amazon are the best sources — the price dropped $100 when iPhone 16 launched.
About iPhone 15
Current status: iPhone 15 (128GB, $699) and iPhone 15 Plus (128GB, $799) remain sold new by Apple as the budget iPhones in the 2026 lineup. iPhone 15 Pro and Pro Max were discontinued new when iPhone 16 launched but remain widely available refurbished and used.
What you get: A17 Pro chip (Pro models) or A16 Bionic (standard), USB-C, 48MP main camera, Dynamic Island. The standard 15 is the cheapest path to a current-iOS iPhone in 2026.
Position in lineup: The standard iPhone 15 is essentially the iPhone SE replacement at $699 — same features as iPhone 16 minus Camera Control button, A18 chip, and Apple Intelligence support.
What's a good price for an iPhone 15?
iPhone 15 (128GB, $699 new): Good $599 (Amazon, Best Buy). Excellent $499 around Black Friday or with Amazon promo code stacking. With carrier trade-in: $299–$429 depending on trade-in device.
iPhone 15 Plus (128GB, $799 new): Good $699. Excellent $599 on major sale events. Less discounted than the standard 15 since Apple positioned the Plus as the slightly premium option.
iPhone 15 Pro (discontinued new): Apple Certified Refurbished at $799–$849 — same hardware as new with 1-year warranty. Best value Pro phone in the lineup if you don't need Apple Intelligence (15 Pro supports it).
iPhone 15 Pro Max (discontinued new): Apple Refurbished at $929–$999. The 5x telephoto camera matches iPhone 16 Pro Max at ~$250 savings.
Used market (Swappa / Back Market): iPhone 15 "Excellent" at $429–$479, 15 Pro at $649–$729. Verify battery health ≥85% in listings.
Where to buy — retailer notes
Apple Store: Only place to buy new iPhone 15 / 15 Plus in full color and config range. Apple's trade-in program is fair but lower than carrier trade-ins. Unlocked.
Apple Certified Refurbished: The only "new condition" path to iPhone 15 Pro / Pro Max. New battery, casing, and full 1-year Apple warranty. Indistinguishable from new. Stock updates daily.
Amazon: Discounts standard iPhone 15 most aggressively — $100 off MSRP is common. Watch the seller: "Ships from and sold by Amazon.com" guarantees authenticity.
Best Buy: Matches Amazon and offers open-box iPhone 15 at $549–$579. My Best Buy Plus members get extra 5% off.
Walmart: Locked carrier variants discount fastest — often $50–$100 below other retailers, especially on prepaid Straight Talk versions.
Carrier stores (Verizon / T-Mobile / AT&T): $400–$700 trade-in deals routinely make iPhone 15 free or near-free on premium plans. Watch the 24–36 month commitment.
Back Market / Swappa: Best for previous-generation models. Back Market warranties grade and condition; Swappa is consumer-to-consumer with a verification step. Either is safer than raw eBay.